CLIENT: Meta portal

PRESS: Adweek

AWARDs:

• LA ADDYS – Silver in social media campaign

• LA ADDYS –Bronze in Branded Content & Entertainment for Online/Interactive

• Shorty Awards

One day? One single day? For all their tireless work, support and enthusiasm, is Mother’s Day all the time we set aside to celebrate moms? To give moms the love they deserve, we launched the world’s first-ever #MothersWeek with Portal from Meta. 

During the week leading up to Mother’s Day, we celebrated moms with an abundance of love and support. We hosted conversations with prominent influencers on topics relevant to mothers such as adoption, body positivity, IVF (in vitro fertilization), and more.

This campaign ran on Pinterest, Instagram, Twitter and Snapchat and received an overwhelmingly positive response. Check out our #MothersWeek case study below.