When She Leads
When She Leads
For Women’s History Month, we launched a bold, type-driven social campaign celebrating trailblazing athletes. Featuring powerful quotes and the voices of icons—from Olympic champions to the only woman signed by an NBA team—we created a series of dynamic videos and animated stills. Produced remotely during COVID, each athlete recorded themselves using custom kits that we sent out, proving that inspiration doesn’t need a big set—just big stories.
