CLIENT: ARCO

Welcome to the ARCO Rewards Center

How often do you get to combine your love of all things mini and sci-fi into a 360° campaign starring a hula girl?

To promote ARCO’s robust rewards program, we dreamed up the ARCO Rewards Center: a tiny, high-tech hub tucked inside every gas pump. Here, ARCO’s beloved “spokesdoll” works around the clock to deliver quality gas and big savings.

This one was especially fun to bring to life, with all the sets and props built practically instead of relying on CGI. In collaboration with Laundry Studios, we combined creativity, clever engineering, and good old-fashioned craftsmanship to bring every minuscule detail to life. Because sometimes, the little things make all the difference.

SOCIAL

The fun didn’t stop at broadcast. We brought the Rewards Center to social with a series of unique short-form videos, giving Hanna even more room to do what she does best.

Out-of-home

Thanks for making it this far. Here’s a ‘lil peek behind the ‘lil scenes.